86% of consumers would like to receive promotional emails from companies they do business with at least monthly (with 15% preferring daily emails). Emails are the quickest way to announce a sale, share company news, or remarket to previous customers.
Recent research found that email marketing is popular across generations, enabling businesses to reach broad audiences effectively and inexpensively.
Email marketing is important for several reasons:
- Cost-effective: Email marketing is one of the most cost-effective marketing strategies. It allows businesses to reach a large number of customers with minimal cost.
- Direct communication: Email marketing allows businesses to communicate directly with their customers, which makes it easier to build relationships and create personalized messages.
- Targeted campaigns: Email marketing allows businesses to target specific groups of customers based on demographics, behavior, interests, and other factors. This increases the likelihood of reaching the right audience with the right message.
- Measurable results: Email marketing provides measurable results in terms of open rates, click-through rates, conversion rates, and other metrics. This allows businesses to track the success of their campaigns and make adjustments as needed.
- Easy to automate: Email marketing can be easily automated, which saves time and effort for businesses. This allows them to focus on other aspects of their business while still maintaining a strong email marketing strategy.
Overall, email marketing is an important tool for businesses to reach and engage with their customers, increase brand awareness, and drive sales.
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