Setting up a Facebook pixel involves the following steps:
- Log in to your Facebook Ads Manager account and click on the hamburger menu in the top left corner of the screen.
- Select “Pixels” under the “Events Manager” section.
- Click on the “Create a Pixel” button and enter a name for your pixel.
- Read and accept the terms of use and click “Create Pixel.”
- Install the pixel code on your website by selecting the method you prefer: manually or via a partner integration.
- If you choose to install the code manually, copy and paste the code provided into the header section of your website.
- Verify that your pixel is firing correctly using the Facebook Pixel Helper tool or by checking the Pixel Status in your Ads Manager account.
Once your pixel is set up and installed, you can start using it to track various events on your website, such as page views, purchases, and form submissions. This data can then be used to optimize your Facebook ad campaigns and improve their performance.
